Today, the NFC Forum has released their white paper on "Near Field Communication and the NFC Forum: The Keys to Truly Interoperable Communications".
Frankly, I had found this document some time ago, and what was astounding to me was the great number of Cellular Handsets ABI research predicts to be in 2011. 2,000,000,000 (two billion) handsets of which 500,000,000 will be equipped with NFC! (See page 4)
That means you, my dear developer, have got a nice big upcoming not-niche market to develop things for. So go out and make these things! And leave me a message when you're finished.
Source
NFC Magazine
http://www.nfcmagazine.com/content/view/88/2/
Download
http://www.nfc-forum.org/resources/white_papers/nfc_forum_marketing_white_paper.pdf
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